Trend intelligence

Act on what the world watches.

Currents turns emerging trends and audience interests within your categories into actionable intelligence for advertisers and publishers.

For advertisersFor publishers

For advertisers

Turn trends into targeting and media opportunities.

Identify emerging topics and understand what is gaining traction in your category. Put those signals to work across planning, targeting and advertising activation.

Explore advertiser intelligence

For publishers

Cover stories with audience angles and reactions.

Discover emerging topics within editorial beats and understand which stories, angles and reactions are resonating with audiences.

Explore Wire

Advertiser intelligence

One category intelligence source. Four ways to act on it.

Pet CareUnited States
rebuilt daily · IAB Content Taxonomy 3.1
TopicInterest8 wk
  • dog anxiety & calming care92
  • puppy first year83
  • senior dog mobility71
  • fresh food toppers64
  • aquascaping58
  • raw feeding debate47
  • cat grooming39
7 of 38 topicsIllustrative
  1. 01

    Planning

    Category trends in planning tools, over MCP.

  2. 02

    Contextual targeting

    Topics as keywords and IAB categories for your DSP.

  3. 03

    YouTube placements

    Brand-suitable videos and channels for Google Ads and DV360.

  4. 04

    API

    For buying agents, AdCP and trading systems.

Editorial intelligence · Wire

Cover stories with audience angles and reactions.

Wire reads a beat for emerging topics, open angles and audience reaction to running stories.

Consumer technologyUnited Kingdom
beat · Wire

Emerging topics

  • Repairable phones+3.1×
  • NEWHandheld gaming PCsdebut
  • Foldablessteady
  • Smart rings−0.6×

Story angles

  • Lead

    Repairability as the buying criterion. Demand is well ahead of coverage.

  • Secondary

    Why handheld PCs are winning the commute.

  • Evergreen

    Battery health, asked every week and rarely answered.

  • Skip

    Launch-day recaps. Covered everywhere, flat engagement.

Audience reaction

vs yesterday

Right-to-repair ruling

supportive
61% ▲ 4
skeptical
22% ▼ 2
frustrated
12% ▲ 1
hopeful
5% ▼ 3
Illustrative
Explore Wire

Built on content analysed at scale.

Currents reads what is watched, organises it into categories and topics, and measures how interest moves.

  1. 01

    Source content

    Public social video. YouTube today.

  2. 02

    Visual AI and content analysis

    Frames, audio, transcript, comments.

  3. 03

    Category and topic intelligence

    Topics, IAB categories, momentum, evidence.

  4. 04

    Advertising and editorial intelligence

    Planning, targeting, placements, API. Wire for newsrooms.

120M+
videos analysed
8.5B
data points
110
countries
42
languages
18 mo
of category history
Read the methodology

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